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The Path to Financial Freedom with Keith Griggs

Podcasts are effective digital tools for sharing ideas, building personal brands, and finding your way to financial freedom.In an interview with Guillaume and Hussam on B2B Podcast Stories from the Podcast Marketing Agency, Keith Griggs, host of Entrepreneurial Lab Show demonstrates the effectiveness of podcasts in achieving these goals.

How Keith Griggs Started His Podcast on Financial Freedom

Keith began his podcasting career, inspired by prominent personalities such as Russell Brunson and Gary Vee.

Brunson's work taught him the value of getting exposure online while Vee's content creation advice gave him the confidence he needed to begin his journey.

His show seamlessly blends expertise in real estate, entrepreneurship, and finance, offering essential advice for achieving financial freedom.

Establishing Strategies and Distribution Channels

Keith's primary objective was to maximize the podcast's ability to generate organic traffic for his internet marketing efforts. He recognized the value of sharing his knowledge and persona in establishing connections with people and potential clients. 

Keith utilized a multi-platform distribution strategy to maximize exposure and engagement, leveraging video material that could be recycled in different formats across platforms such as YouTube, Facebook, and

The Evolution of his Podcast Content

Keith's podcast began with discussions about internet marketing. He has now expanded to include topics about real estate investment and, more recently, his accounting expertise.Keith aims to cover a wide range of business-related issues, thus he works to keep his content both instructive and exciting, avoiding monotony.

Empowering SMEs to Financial Freedom

Leveraging his expertise as a fractional CFO, Keith extends his guidance to small and medium enterprises (SMEs) in need of adept financial management.Stressing the significance of meticulous monthly reporting and key performance indicator (KPI) tracking, Keith endeavors to fortify businesses' financial foundations.

Expanding Reach Beyond the Podcast

Keith's influence extends beyond the boundaries of his podcast, with appearances on major media channels such as Sky News and BBC.Keith uses TikTok as a platform to spread his message and implements a thorough content strategy to make financial freedom knowledge available to a larger audience.

Utilizing Content Repurposing for Business and Financial Freedom

Podcasting emerges as a powerful technique for generating business leads and increasing brand awareness.

Businesses can broaden their audience and interaction by repurposing podcast content across social media channels, turning each episode into a valuable resource.

Exploring TikTok for Increased Visibility

Keith stresses the importance of making a lot of good content on TikTok to connect with people from different backgrounds. By trying new things and changing their approach, content creators can become more influential. This helps them reach a wider audience and make a bigger impact.

Podcasting’s Role in Driving Traffic and Establishing Credibility

While individual podcast episodes may not always have a direct influence, there are several techniques to increase traffic and establish credibility: 

  • Consistent release of episodes: This contributes to a business's overall online visibility and authority, making it easier for potential customers to discover the brand.

  • Collaboration with other podcasters: Inviting guests onto your show not only introduces your podcast to new audiences but also fosters connections within the podcasting community.

Advice for Aspiring Podcasters

Keith's experience provides essential guidance for prospective podcasters, highlighting the significance of starting the journey and persevering past common challenges. 

Creating a successful podcast requires customizing content for specific audiences, engaging in dialogues, and optimizing post-production processes.


Keith Griggs' podcasting experience is a source of inspiration for individuals looking to achieve financial freedom through the podcasting medium.His story demonstrates podcasts' innovative potential for developing personal brands and sharing essential concepts.Keith highlights how podcasts can lead to personal and financial freedom through strategic content distribution and embracing platforms like TikTok.

Meta Description: Explore Keith Griggs' remarkable path into podcasting and discover techniques to achieve financial freedom.

Keywords: financial freedom 

How to use the cash in your company tax efficiently

Don’t let taxes drain away your valuable cash reserves. So are you sitting on a part of cash in your limited company and not sure what to do with it? Many entrepreneurs holding onto their company’s cash reserves because withdrawing it as a dividend would, or even salary would result in a large income tax payment.

So they’re possibly struggling to work out how Jesus money in the best way and how to invest this money maybe in property or other assets. So one option they may not be aware of is to structure their companies so that they can transfer cash tax free as a dividend or inter-company loan to another company within their corporate group.

For example, this could be a special purpose vehicle to invest in. . So that would mean their property portfolio would just grow a lot faster cuz there’s no income tax leaks. So alternatively, they could use the money to just grow their existing business faster, maybe investing it in more marketing or inventory or something like that.

However, setting up a formal corporate group with h. Has to be done properly. So it’s recommended that you seek the advice of a good accountant before making any decisions regarding your cash distribution. There’s just, there’s so many different ways of doing it and some are much more tax efficient than others.

What do you think about using your company’s cash in this, in a tax efficient way like this?

Do you know the common triggers for HMRC Investigations?

Do not give HMRC a red flag to investigate you play safe. It’s absolutely essential to be aware of the common triggers that can prompt a HMRC investigation. So these investigations can just waste a lot of your time. They can incur a lot of cost in getting someone to help you, and they can also lead to a substantial penalty.

So it’s very important to know about these five triggers and make sure you avoid them at all. One failure to include income on your self-assessment tax return. So the first thing HMRC looks for is if you have failed to include any sources of income or your tax return. This could include rental properties, foreign income from gains.

Crypto gains and and many more types of income. Two Undeclared bank accounts and investments. HMRC has access to vast amounts of information and can easily crosscheck if you have undeclared bank accounts, even if they only have small amounts of interest. The same goes for foreign accounts and investment portfolios and also crypto assets.

Three. Overstated expenses for self-employed or property business. So if you’re self-employed or have a property business, HMRC can compare the expenses you’ve claimed in one year against another year. So if there’s a significant difference or a loss this could trigger an investigation. Also, if things just look a bit unreasonable.

Four incorrect claims for business asset disposable relief. So claiming business asset disposable relief in the wrong way, such as not including the necessary notes or ticking the right boxes can also prompt an investigation. Five late tax returns or reclaiming refunds. So if your tax returns are late or you reclaiming a refund, this can open up an investigation.

HMRC typically starts with one area and then uses that as a basis to examine the rest of the. . So in conclusion, it’s absolutely crucial to stay on top of your tax affairs and have a good accountant helping you. So please follow in like this video to get my latest tax tips and also get in touch with me via the website in my profile if you’ve got any questions.

So, or if you need any help with anything. So, have you ever received a nudge letter or investigation from HMRC, and how did you handle it and how did it go? Please share your experience in the. That’s all for now. Bye.

Disclose your crypto gains

UK Crypto Tax: Make sure you disclose your gains, or you could face big penalties

If you own cryptocurrency in the UK, you need to know how much tax you have to pay. HMRC views Bitcoin and other cryptocurrencies as taxable assets and has a data sharing program with UK exchanges.Because HMRC sees crypto as a capital asset, when you dispose of a capital asset – you’ll pay Capital Gains selling crypto for a fiat currency, or another crypto currency, or spending it or gifting it.

Also the government recently announced a cut to the Capital Gains Tax allowance from £12,300 to £6,000 from April 2023.

Don’t get caught out, find out how much tax you have to pay on your crypto in the UK now.

Did you know about this? What do you think about it, and do you have any questions? Please comment.

How to spend this lockdown time wisely: Transcript

Part 1

Hi there.

So my name is Keith Griggs and I just wanted to talk a bit about this lockdown caused by the Coronavirus and how I think we should respond to it. In particular, how we should respond to it in terms of our business.

So I mean obviously it's causing incredible suffering to many thousands of people all over the world and it will almost certainly touch our families and friends as well. So it's a horrific thing.

But some people seem to be just, maybe a bit fearful about it or just shutting down and just using this as a time to just rest and relax and watch Netflix and so on.

But this could go on some time. And I think it's crucial for business that we are very proactive and use this time to our very best advantage. So, that's that sort of thing that I want to talk about today in this video.

So, obviously, I think is vital to stay healthy, stay safe, stay isolated, eat healthily, and go for lots of exercise.

That's definitely one thing. But also I think we can just take a step back, just like at Christmas and in August, the whole world seems to just shut down, which is often quite frustrating to me because I tend to want to plough on and carry on usually in that time.

But it forces me to take a step back and have a real think about things, go back to first principles and work out how everything fits together in my business and how I want to go forward. I think it's very valuable to do that.

Also of course you can also massively improve your digital assets.

You can create new sales funnels. Maybe your website doesn't do a very good job in terms of messaging and so on to take people through different stages from visitors to serve them a different message when they've interacted with your site and content a bit and know you better.

And then eventually they contact you or have some interaction and then you can sell them something cheap or give them something free and then maybe upsell them more expensive later.

So you move them up the value ladder, which is a way of maximising your income from each particular prospect, which is a much, much more profitable way of doing it than trying to acquire new customers all the time and just I'm selling them your standard offering.

Another thing that's really important I think to do is produce a lot of content.

This is content. This is a video, I'm also going to get it transcribed and use it as a blog post, and then also go to extract the audio and use it as a podcast. But the video, I'm going to syndicate it and put on many different places all over the internet, social media website and so on.

Part 2

I'd also like to talk about what I call the four pillars. I've sort of split various avenues into four areas that I think are absolutely crucial to any business.

So the first area is the whole thing about websites and messaging, which I have already touched upon and I will touch upon it a bit more in a minute. There's traffic and retargeting, which is absolutely crucial to get people into your website and to bring them back once they've been there.

Social media is becoming more and more important every day as people spend more and more time on there. And reputation is vital, what people are saying about you online and how you use this to your advantage.

So let's go into these four pillars, these four areas in a bit more depth.

Improving your website messaging.

So taking them on a journey through your funnel, which I've already alluded to, people do need a different message at each stage. A lot of people don't realise that, they just have a website. That's why it's much more ... I think it's very useful to just map out your whole presence on the internet as a sort of funnel and have different messages at different points where people first engage with you and then where people know you better. Take them to a different place in your website and give them a different message. Or it could be on your email list or maybe a Facebook group or something like that.

Also, inject the personality of your brand. In my case, a lot of my brand has actually to do with me, my personality, and that's why I like to use videos a lot to help get that across and help build a sort of connection with the people viewing my content.

Setting up email lists is another great way to improve your messaging too. Just like retargeting it's a great way to sort of capture people and then give you the ability to connect with them further and further into the future as you send them more and more content.

So that was the first pillar. The second pillar is to set up tracking and retargeting pixels, though I hope you've already done this. A lot of people have not.

For example, Google Analytics is extremely useful just to see how people find your site, how long they spend on each page, and their journey from where do they go off to each page. It can give you a lot of feedback about what people like about your site and then that can really help you create more pages, create more contents to give them what they like rather than what they find boring.

Adwords is really good. So if they come to your site, you can ... Maybe you're not advertising on Adwords at the moment, but maybe in three or six month's time you want to retarget who's been to your site so that's why it's good to put your pixel up now. Same thing with Facebook. Same thing with LinkedIn. You can target with LinkedIn ads, people who have been to your site.

And then of course, after capturing their information, we target them, set up ads and follow these people around for the next three to six months. So I have heard it said that 96% of visitors to your website never come back, so when you think about it it's an incredible waste of money to spend a lot of money advertising on SEO to get someone to your site and then never see them again. And the vast majority of people will fall into that category. So that's why it's so important to follow them around. It's also said that we need seven touches with a prospect before they like and trust you enough and know enough about your product and understand the benefits. They're not going to get all that on one time so you need some points of contact before they're ready to actually take out their wallet, take out their credit card and hand over their money.

So in the olden days, this used to be by points of contact by sitting in the emails, speaking to them and so on, but now over the internet we can create a lot more points of contact by retargeting using ads that appear on different sides. So Facebook, for example, giving you different aspects of your message, maybe different angles, different hooks, or maybe you show them testimonials from other people or case studies or something like that.

Part 3

The third pillar is to just be omnipresent, be all over social media. Obviously one way you can do that is retargeting, which is what I said, but make sure you have social media accounts set up on all the major places where your prospects gather. Almost everyone goes to Facebook. That's a great place to go. Even CEOs and B2B customers spend time on Facebook because a lot of them, for example, have children they want to keep in touch with and so on.

The fourth pillar is reputation. People believe what other people say about you much more than what you say about you, because obviously you are biased and you're always trying to present yourself in the best light. Whereas if someone else says something about you, it's much more believable, especially if they seem like a reputable person, you can see the picture and so on.

It's really important to manage your reviews online because you're wasting your money otherwise on advertising. If you have a bad reputation, bad reviews, no one's going to buy from you. You need to fix your reputation first before you invest in anything else. Managing it is very important. Have a system in place so if someone leaves a review, you are immediately notified and can respond to it. You should respond to both good and bad reviews because that just really helps people feel that you're a good company to do business with.

The second part of this is to build your reputation. Proactively approach customers and clients and ask them to leave reviews for you on various platforms. Thirdly, market this. Once someone has left a good review, you should put it on your website, maybe make an image from it, maybe make a video from it, put it on social media, maybe use it in your advertising, just get the word out there.

They're the four pillars. And as well as that, I think it's really good to just take time out just to network with more people because another saying I've heard is that “your net worth is your network” in that although most of the people we network with, it's maybe a waste of time. We might have a pleasant little conversation with people, but now and again we come across someone who has some skill, some idea, maybe they know who can really help us a lot.

And that's just happened time and time again for me. I just think it's a really good thing to just have lots of conversations with people. Maybe they come to nothing, but maybe they could be something that could just totally change the whole way you do business. I think it is great to interact. I think LinkedIn is brilliant for that. I've met so many amazing people on LinkedIn. Reach out, message people, talk to them and hopefully you'll find some people that can really help your business.

Maybe you can find a people, even if they can't provide you a service that your company uses, maybe they're just great people to bounce ideas off because sometimes one little comment from someone can really open up a whole new world of ideas for you. Don't underestimate this, and I think it's a extremely valuable use of our time. That's the end of  this video. Please subscribe to my content, like my pages. Please get in touch with me and hopefully see you soon. That's all for now. Bye.

How to spend this lockdown time wisely – Part 3 of 3

In this video I talk about the final two Pillars.

These are social media and reputation.

These days it is vital to be all over social media, as almost certainly that is where your customers spend time every day.

Also you need to nurture a first class online reputation. You need to manage your review listings and your reviews, actively build them up, and also use them in your marketing.

I also talk about the importance of increasing your network and just talking to people who may be of benefit in some way to your business. Worst case scenario is that you waste a few minutes having a chat.

How to spend this lockdown time wisely; Part 2 of 3

In this video I talk about the first two of what I call the Four Pillars.

I believe these should be the backbone of any business that is active on the internet.

To neglect any of these pillars means leaving a lot of money on the table.

The first pillar is website messaging. Your website should take them on a journey through your sales funnel, move them up the value ladder, and familiarize them with the personality of your brand.

The second pillar is setting up tracking and retargeting pixels on your website. This lets you see exactly what is going on with your site, eg how long they spend on each page. You can use this information to guide you to create content and even products that they like the most.

Then with the retargeting pixel you can stay in touch with the prospect.

How to spend this lockdown time wisely; Part 1 of 3

I talk about what I believe (from a business point of view) is the best way is to respond to this lockdown.

eg taking a step back to really think about things from first principles, and working on improving our digital assets such as sales funnels, messaging, content production and syndication .

Have you noticed that Instagram Is Starting To Hide Likes? But not necessarily bad news for you!

As was widely reported a short time ago with much fanfare, Instagram has started hiding likes as a test to see if doing so will make the app more enjoyable for users.

The test started in Canada but has now been rolled out to six additional countries - Ireland, Italy, Japan, Brazil, Australia, and New Zealand.


We Bet It’s Here To Stay

Our bet is that this change isn’t temporary. There has been so much written about the negative toll that a focus on likes is having on people’s mental health, that we believe that Instagram has pretty much already made up their mind about this move.

The fact that they rolled it out in seven major markets makes us confident in saying so as well.

And we think this is a good thing for everyone, including your business.

Here’s Why Hiding Likes Is Good For Your Business

Here are three reasons why we think Instagram hiding like counts is good for your business:

You’ll start tracking metrics that matter

Likes are a false currency. You can’t take them to the bank, and you can’t pay your bills with them. So there is no great reason to make them the focus of your Instagram strategy.

But that’s exactly what’s happened.

It’s time to start tracking the metrics that actually matter, like reach, engagement, saves,

You’ll start sharing content that’s more authentic

Admit it, at one point or another, you’ve held back on something you wanted to post because you didn’t think the Instagram community would like it enough.

Everyone that markets on Instagram have done that! But at what cost?

The cost is that Instagram has largely become a popularity contest, and that has driven people and companies to post images that fall within certain ‘rules’ that give them a better chance of success...which means authenticity has gone out the window.

Now that likes are hidden, our bet is that everyone will feel more comfortable posting content that’s authentic.

The foundation of a good business brand is an authentic connection with its audience, so we think this is nothing but good for business!

You’ll create content that gets real results

Now that you’ll be tracking the right metrics for your content, your Social Media Marketing Manager will now be held accountable to results beyond just likes and follower growth.

That means your content strategy will shift to maximize those metrics and actually drive real business results.

How many visitors are making it to your website? Opting into email lists? Buying products?

Our best is that real business results like these will become the expectation of businesses using Instagram, and the real value of the platform as a marketing tool will become abundantly clear.

Like It Or Not...

Change is coming to Instagram, and we think it’s a good thing! Expect that likes will be hidden in your market within the next six months, and start preparing your strategy now.


Meta: Instagram is now hiding likes and it is actually good for your business. Wondering why? Read on to know the reasons why is it such a great change for businesses.

Keywords: instagram, instagram likes, instagram business